BARBRO has come out as a studio and not an agency. Small difference? We think not. Because behind the short word ”studio” lies a declaration of our beliefs, way of working and our approach to brand development.
After more than 20 years in the creative industry, we could probably write a whole book filled with anecdotes and stories about the vibrant, but often demanding, agency life. It would probably be quite an entertaining book, as reality often trumps fiction. But our ambition is not to write books (at least not yet).
Our mission is to help brands create positive progress, and to make the world a bit better, happier and more human. To do so, we must cut through the nonsense and unleash the full potential in our creativity, the relationships we build and in the brands we work with. Choosing to be a studio over an agency is a manifestation of our no-nonsense philosophy: Creativity over convention, collaboration over hierarchy, and impact over appearance.
”Choosing to be a studio over an agency is a manifestation of our no-nonsense philosophy.”
— BARBRO
”Ambitious brands should not be held back by complex processes or corporate constructions.”
— BARBRO
A studio is creativity in action. A place where ideas are born, nurtured and collaboratively refined until they have the power to make a positive impact. In contrast to the agency, which acts as a corporate entity where business considerations may overshadow the creative process, the studio is a vibrant creative workshop.
And by using design thinking as a part of our methodology, our branding studio becomes a place where each person – clients, studio members, and other collaborators – brings their unique skills to the table, united by a shared passion for ideas and for crafting meaningful brands.
The idea behind BARBRO is to keep the team tightly knit. Because with an experienced team, you don’t need an agency of 50. You only need a team of 5. Therefore, the studio model is ideal as it allows us to remain direct, responsive, and deeply engaged with the brands we help build and the people we work with.
By shortcutting slow processes we can help bring great ideas to life, faster. Because in a world that’s increasingly complex and challenging, ambitious brands shall not be held back by complex processes or corporate constructions.
With our Minimum Viable approach to branding, we also aim to foster a deep and collaborative relationship with our clients. Collaborations where we can be open, transparent and fully ourselves at work. And our partnership goes beyond the transactional; it’s a journey we embark on together, with a mutual commitment to bring great ideas to life and to build brands with a positive impact on people’s lives and on the world.