At BARBRO, we’ve honed a straightforward, no-nonsense approach to brand development. We prioritize getting the essential brand elements out into the world quickly, enabling immediate engagement and iterative improvement.
With this approach to branding, we firmly believe that the brand concept – alongside the identity – is key to give new meaning to a brand, make it stand out, and in order for it to make a positive impact on both people and business.
A well-crafted brand concept articulates the brand’s ideal, gives meaning to the purpose, and brings the brand’s personality to life. It’s the very essence of the brand’s story and reason for being.
When creating brand concepts we use a model that connects culture and human challenges, with a brand’s ambitions, and its products and services. It’s all about crafting a brand story that is fresh and imaginative. That brings new meaning and stands out.