Kaffe Bueno is a pioneering brand and a forerunner within sustainable biotech. They upcycle natural and sustainable ingredients for a wide range of everyday products, across a wide range of industries, from your old coffee waste. Because when you brew a cup of coffee, only one percent of the potential is being used, which makes coffee one of the world’s most underutilised natural resources. And we can’t have it like that.
Our vision is for people to not only think of an espresso when they think of coffee. We want them to be familiar with coffee as a natural resource that can be found in many, many everyday products
— Alejandro Franco, Co-founder Kaffe Buneo
Kaffe Bueno is truly a brand of tomorrow. Founded in 2016 with the ambition not only to talk about change, but to be the change, they are on a mission to unleash the full potential in coffee and speed up the transition to natural.
The visual expression is designed to support Kaffe Buneo on its journey from an innovative startup to an established company. Impactful typography, a clean, earthy colour palette, and a photo style that dives into details. At the core of the identity lies a confident expression that brings the brands natural heritage and progressive science together: The tone of voice is sharp, to the point, but always human, giving Kaffe Bueno its own voice in the community.
