In order to speed up the transition to a more sustainable future, new cutting edge companies arise. One of those is German bioscience company Lignopure. We’ve helped them scale their brand to become more attractive and impactful.
For purpose-driven companies, branding is also a catalyst for greater impact. Startups often reach a point where they need to become more distinct, stand out from competitors, and attract a broader audience. It’s a moment when branding becomes crucial for taking the next step.
Lignopure is pioneering lignin-based solutions for everyday materials and products, leading the way towards a biobased society. Through their patented technology and unique expertise, they unlock the full potential of lignin – the polymer behind plant’s protection and strength – making it essential to the transition to a sustainable future.
With growing interest in Lignopure and their mission, they needed to scale their brand into something more than just its design. Through an iterative and viable process, we redefined the brand platform, created a minimum viable brand identity, and developed a brand concept, so the Lignopure brand now tells a story of innovation, sustainability, and human connection.
Rooted in nature, driven by science, the new identity bridges the organic with the cutting edge, creating a powerful modern presence. And the new brand concept, “Grow Stronger,” embodies Lignopure’s commitment to lignin as a driver of meaningful change and sustainable transformation.
Scaling up a brand of tomorrow is not only about laying a strong foundation to build from. It’s about understanding the role a brand can play in the world today to make a greater impact tomorrow. And whether a brand targets investors, consumers, or business leaders: we are all human. The success of a brand lies not in its rational structure, but in its ability to stand out and make people feel something.
