At Barbro, we approach brand development through a highly iterative and open creative process. In our recent rebranding project for pioneering bioscience company Lignopure, this collaborative approach proved essential.
What it takes to bring a brand to the next level is often quite clear. A concise brand platform that defines the core identity. A strong visual identity and voice that brings the brand’s personality to life. And a brand concept that brings new meaning, both to the brand itself and to the people it wants to connect with. With our Minimum Viable approach to branding, we aim to build deep, collaborative relationships with the brands we work with.
Exploring together. Honestly.
Lignopure is pioneering lignin-based solutions for everyday materials and products, leading the way towards a bio-based society. And this project reworking Lignopure’s brand is a good example of how we like to approach the work. Through an open and collaborative creative process. Where everyone brings different perspectives to the table. Exploring together. Honestly.
Growing stronger together.
Because here’s the deal: genuine honesty and transparency build trust. And that trust helps us move forward. Faster and with confidence. And opening up the creative process to more perspectives isn’t a compromise. It’s about being mindful of the fact that the best ideas and solutions might just exist where you can’t reach them yourself. No nonsense, in that sense.