We love big ideas. But the big deal is the ideal. Simply because the ideal, and the values and beliefs that comes with it, is what makes a brand meaningful. And what is life without meaning?
A big ideal or clear purpose is a commitment. Yes. But it’s also an engine that brings the whole brand forward. It’s a base for strategic decisions and business development. It affects the brand’s expression, personality, design, and communication. It makes the brand human. And easier to love.
Are you a brand that wants to create positive progress, and make our world a bit better, happier or more human, but have no idea(l) what your brand could be all about – don’t be a stranger.
