Leadership development is historically something reserved only for the c-level in organisations. But by learning to lead yourself, you become better at collaborating. And when people become better at collaborating, it becomes an engine for organisations to grow. Leadership is a powerful tool in shifting mindsets and driving sustainable transformation on a broader scale.
Growloop’s mission is to provide the same opportunity to grow and offer tools for inner growth to more people. As a digital tool, Growloop empowers people to grow as leaders, no matter their title. It enables organisations to scale leadership across teams, faster and more sustainably. The brand needed to reflect that vision. The tagline Democratizing Leadership is an extension of the brand’s purpose and mission.
Change happens.
Growloop’s brand concept is built on a single truth: change happens. Not as something to fear, but something to embrace. And with the right tools, change becomes an opportunity for growth, for leadership, and for real impact. By refreshing the identity, and developing a playful yet credible visual and verbal expression, we repositioned Growloop and transformed the brand from a complex leadership tool into a vibrant, people-first brand.
Putting growth to work.
We live in times of rapid change. That change can feel overwhelming — or empowering. Growloop’s concept is built around a behavioural insight: once you engage with change, it becomes energising. The concept “Putting growth to work” emphasises the importance of inner development and leadership training on a broader scale, making transformation and change happen.
Leadership brands often speak in clichés. But Growloop stands for realness, simplicity and action. The new concept and design system balances playfulness with precision, and a tone of voice that cuts is human and that cuts through with clarity.
Developed by the team at Barbro as part of an earlier collaboration.