Classrooms. Locker rooms. Group chats. A lunch table where someone sits alone. These are some of the spaces where change needs to happen. Not eventually, but right now.
And that’s why we collaborate with anti-bullying organisation Friends. To help them amplify the mission to stop bullying and create safe, inclusive environments for children and young people.
We invest our time, competence and creative skills in this mission. We create clarity, direction, and new thinking. So that Friends can become a uniting force for children’s safety today, and for a kinder society tomorrow. Because the world needs more than just awareness. It needs action that resonates.
At BARBRO, we challenge the meaninglessness. We build brands and support organisations that have a genuine ambition to make a positive impact in people’s lives and in the world. Our collaboration with Friends is no exception. Guided by creativity and experience, working hands-on, side-by-side, with a no-nonsense, impact-first mindset, we put in the work because the world needs those brands.
And we do it because we believe in it. We believe that a more empathetic, inclusive society starts with giving kids the chance to feel safe, seen and supported. And when the spaces we move through every day become kinder, and the people we meet become more aware of each other, the world changes. Not in theory, but in practice.
So yes. We stand with Friends to combat bullying by putting in the work we do. And the first thing to step into the light is a new concept. A first campaign. A call to mobilise everyone for a friendlier world.
