In a world where fashion and textiles are still built on a linear model, Rester stands out by challenging the very foundation of the industry.
Rester’s technology transforms workwear textiles into new raw materials, enabling a system where nothing goes to waste. But to succeed, Rester needed more than innovation – they needed a brand that could inspire both industry leaders and the public to join the movement.
As a pioneering Nordic scale-up, Rester risked being seen merely as a technical solution provider in a crowded sustainability space. To differentiate, the brand had to embody both credibility and ambition – a company with the courage to reimagine the textile economy while being a reliable partner for the largest players.
The concept we built reflects exactly that. Rester is positioned as the enabler of a circular textile system, a brand with a bold personality that speaks of progress, collaboration and determination. Their ambition to further and drive change reflects values deeply rooted in Nordic openness and innovation.
From identity and tone of voice to visual expression, the brand is designed to underline Rester’s role as a challenger and leader towards a circular tomorrow. It signals trust, proactivity and partnership, while making space for continuous transformation. Because for Rester, this is not a one-time shift, but an ongoing journey of turning the impossible into the everyday.
The result is a brand that drives the textile industry forward, helping the planet recover. One fiber at a time.
Developed by the team at Barbro as part of an earlier collaboration.