Tanovis is a Swiss-based venture builder and platform company committed to lead the transition into a biobased future. Using a Minimal Viable Branding-approach we’ve brought their new identity to life.
Brands aren’t experienced through brand books anymore. They live in motion, products, platforms, conversations, interfaces, and real human interaction. Overdesigned systems tend to collapse under that pressure. Instead we build brands the way you build trust: With clear principles, with boundaries and with consistency over time. Our Minimal Viable Branding-approach replaces rigid rules with guiding logic. It sets a foundation that teaches the brand how to behave, not just how to look.
Tanovis is a confident brand, inspired by curiosity and openness to the world. At the core of the identity lies the symbol, with an open cut that acts as a window or a lens towards the future. The cut has influenced the whole identity, and it signals precision and ambition to move things forward – an open invitation to co-create a better tomorrow.
”A key identifier is the 32° diagonal cut angle, which introduces direction and momentum to the identity. Designers can apply shallow or deep cuts depending on the application, while always staying within the symbol’s geometric logic.”
— Anna-Karin Lundgren, Design Lead
